Journal

The Scents of Kashmir: Saffron, Chinar, Kahwa and Snow

A journey through the smells of the valley, from saffron fields at dawn to kahwa in a copper samovar, and how each one finds its way into fragrance.

Kashmiri Perfume: A Guide to Kashmir-Inspired Fragrance

What makes a perfume feel Kashmiri, which notes carry the valley, and how to choose a Kashmir-inspired fragrance that is honest about where it comes from.

Kashmiri Saffron in Perfume: The Valley's Red Gold

Why saffron, the most precious spice on earth, belongs in fine perfume, and what makes the saffron of Kashmir so revered.

AAPLOO: The Story of a Kashmir-Inspired Luxury Perfume

A Kashmir-inspired luxury perfume house that makes only 30% Extrait de Parfum. The story, philosophy and craft behind AAPLOO, and where to begin.