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Close-up of an inner wrist resting on ivory silk beside a white gardenia flower

Why Does Perfume Smell Different on Different People?

Your friend's perfume smells incredible on them and ordinary on you. Skin, warmth, climate and your own nose all play a part. Here is why, and how to test perfume properly.

A pale grey stone of ambergris on wet sand at a misty sea shoreline at dawn

Fragrance basics

What Is Ambergris in Perfume? The Ocean's Rarest Note, Explained

Ambergris is one of perfumery's most legendary materials. What it is, what it smells like, why it is so rare, and how modern perfumers recreate it today.

Flat lay of perfume raw materials grouped by fragrance family: flowers, woods, amber resin, sea salt and citrus, sugar and pear

Fragrance basics

Fragrance Families Explained: Floral, Woody, Amber, Fresh and Gourmand

Floral, woody, amber, fresh and gourmand. A clear guide to the main perfume families, what each smells like, and how to use them to find a scent you will actually wear.

Citrus peel, rose petals, jasmine and sandalwood arranged in three tiers like a perfume note pyramid

Fragrance basics

Perfume Notes Explained: Top, Heart and Base Notes

Every perfume unfolds in three acts. Learn what top, heart and base notes are, how long each lasts on skin, and how to read a fragrance pyramid before you buy.

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