Journal

Attar vs Perfume: What's the Difference?

Attar and perfume both carry scent, but they are made and worn very differently. Here is how they compare.

Extrait de Parfum vs Eau de Parfum vs Eau de Toilette

Parfum, EDP, EDT, cologne. A plain-language guide to perfume concentrations and which one suits you.

What Is Extrait de Parfum? Why 30% Perfume Oil Matters

Extrait de Parfum is the most concentrated form of perfume. Here is what that means on your skin, and why we make every AAPLOO fragrance at 30% oil.