How to Choose the Best Indian Perfume Brand: 7 Things to Check

A new generation of Indian fragrance houses now competes with international brands on quality. But the category is crowded, and not every bottle is what it claims. Before you buy, check these seven things.

1. Does it state its concentration?

Concentration is the share of perfume oil in the bottle, and it is the single biggest factor in how long a fragrance lasts. Eau de Toilette is roughly 5 to 15%, Eau de Parfum 15 to 20%, and Extrait de Parfum 20 to 40%. A brand that states its number has nothing to hide. Read more in what is Extrait de Parfum.

2. Are the notes real and consistent?

The notes on the box should match the notes on the website. Vague descriptions like "a mysterious blend" tell you nothing.

3. Who manufactures it?

Every cosmetic sold in India should show the manufacturer and its licence number on the pack. Look for it. AAPLOO, for example, is manufactured by Palmist Healthcare Pvt Ltd, New Delhi, under licence NW(0631)/23/CM.

4. Can you try it first?

A good brand makes it easy to test on your own skin: sample vials, a discovery set, or a trial policy. Be wary of brands that only sell full bottles.

5. What is the return policy?

Perfume usually can't be returned once opened, for hygiene reasons. So the real question is: can you return a sealed bottle, and how long do you have?

6. Is the storytelling honest?

Heritage and place are part of perfume's magic. But "inspired by" and "made from" are different claims. A brand should be clear which one it is making.

7. Where is it sold?

Buy from the brand's own site or authorised retailers. Unauthorised sellers are the main source of fakes. See how to spot fake perfume.

How AAPLOO answers these seven

• 30% perfume oil, Extrait de Parfum, stated.
• Real notes, printed on every box and listed on The Notes.
• Made in India by a licensed manufacturer.
• A Discovery Set of all three, and every 50ml arrives with a 3ml vial to wear before you break the seal.
• Sealed bottles can be returned within 7 days of delivery. See Returns.
• Kashmir-inspired, not Kashmir-sourced, and we say so.
• Sold directly at aaploo.com and through authorised partners.

Frequently asked questions

Are Indian perfumes as good as international ones?

Many are. Quality depends on the perfume oil, the concentration and the composition, not on the country on the label.

Which concentration lasts longest?

Extrait de Parfum, with 20 to 40% perfume oil, typically lasts longest and sits closest to the skin.